Front Of Mind or Out Of Mind

I have long held the belief that those who, on a monthly basis, keep in touch with their key prospects and customers are in the top percentile of their industry. At a recent speaking engagement to 70 electricians I asked the question "how many of you keep in touch with your key prospects and customers at least monthly either by calling, monthly newsletter etc?" It was worse than my prediction. No hands went up. So...if you keep in touch with your key customers and prospects at least once a month, not only will you be in the top one percent of those who do so, you will be the one they call when they need your services. You want to be front of mind - not out of mind.