The Coonawarra. Of Dreams, Rest and Cellars
Posted on May 07, 2021
Standing at the tasting counter of Wynns Coonawarra Estate, I sampled some of their spectacular wines. I recounted to Luke (who was conducting the tasting) that sometime around 2005, a friend of mine introduced me to their Cabernet Sauvignon. He had bought a pallet of the 1998 vintage (if memory serves me correct), stored it for a few years and then sold half of it, recouping the total amount he paid for the entire pallet. Clever man. And ever since that time, I had wanted to visit; and here I was, another dream fulfilled.
Many of us have entertained long term dreams and aspirations, but waiting for them to happen, sometimes never happens. It's too easy to get caught in the busyness of today, pushing dreams off to another day.
For consideration: What is an unfulfilled dream you could make happen this year?
For consideration: Your customers know you for your base range: the standard work you perform. But what about those cellar items - those highly specialised services and products that mostly sit unpromoted in the dark yet provide significantly higher value to the customer with a higher margin for your business? How can you more effectively promote these?
In a world that places high value on incessant busyness and people who overwork, sometimes we feel guilty for taking a break: whether that be a daily nap, putting our feet up on the desk and allowing our minds to wander or taking time off for vacations and play. (Volumes of research completed has proven that rest and recovery are essential to optimal performance).
For consideration: What specific rest and play activities can you incorporate into your schedule to create higher degrees of effectiveness in your work?
I hope you enjoyed this article and as always, thanks for reading.
*Photo by Alpha
** For a detailed read on the science of rest, check out the book Rest. Why You Get More Done When You Work Less by Alex Soojung-Kim Pang.
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