All You Have To Do is Ask - Referrals
Posted on January 21, 2013
Business owners, managers and marketers spend countless hours in developing complex marketing strategy models with lengthy roll out times. One of the most overlooked and quickest ways of getting new business is that of referrals. There are two main ways of getting referrals. 1. Wait for them When someone contacts you from having been referred from a colleague, the business is often 80% completed. These are fantastic and ideal but can be a slow wait. 2. Ask for them This is one of the most disregarded marketing methods used in today’s business world. Some are excellent at this, most dismal. Here are some ideas for getting new referrals today.
- Contact your best clients, alliance partners etc and say something similar to the following. (This is what I find works for me but adapt to your own style)
- Once they have agreed to give you some names, ask them if they would mind contacting them to let them know you will be in touch or, if they would prefer not to do this, ask them permission to use their name when calling
- When calling the referral, try this to start with and adapt to your style and the situation as you go…
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